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Blog
Analysis on GEO and news on AI search.
News
China published the first GEO standard: what it demands from anyone selling AI visibility
Five Chinese standards define how to measure, price and contract GEO, and what is off-limits. They are voluntary and vendor-written, but they work as a contract checklist for any buyer.More posts
GEO
What is GEO (Generative Engine Optimization): definition, origin and what changes from SEO
GEO is the work of getting a brand cited and recommended in AI answers. Where the term came from, what Google says about it and what actually changes from SEO.
GEO
GEO specialist in Brazil: how to tell who can measure what AI recommends
Seven verifiable criteria for choosing a GEO specialist in Brazil, questions to ask before hiring, and the red flags of people who only self-proclaim.
News
Google made AI answer links bigger and started picking who gets them
AI Mode and AI Overviews got more visible links, a section for official sites and clickable creator names. More links don't mean more clicks, and Google still won't show the clicks.
News
Google Search Profiles: the signal that authorship is now a Search strategy
Google launched Search Profiles — a dedicated space where creators and publishers shape how they appear in Search and Discover. What changes, who's in, and why it's really about originality.
News
Google admitted it: you can now measure your visibility in AI answers
Search Console added a dedicated generative AI report — AI Overviews, AI Mode and Discover. What it shows, what it hides, and how to use it without fooling yourself.
GEO
Why citations are the new backlinks
Backlinks moved the ranking. Citations move the answer. Here's the shift in plain terms.
GEO
Hello, answer engines
Why we started First Answer, and what GEO actually means when you strip out the hype.