Writing

Writing on GEO and AI

Articles on GEO, AEO, and how B2B brands appear in answers from AI systems.

Jun 5, 2026

Google Search Profiles: the signal that authorship is now a Search strategy

Google launched Search Profiles — a dedicated space where creators and publishers shape how they appear in Search and Discover. What changes, who's in, and why it's really about originality.

Read post

Jun 5, 2026

#geo #search-console

Google admitted it: you can now measure your visibility in AI answers

Search Console added a dedicated generative AI report — AI Overviews, AI Mode and Discover. What it shows, what it hides, and how to use it without fooling yourself.

Read post

May 3, 2026

#geo #citations

Why citations are the new backlinks

Backlinks moved the ranking. Citations move the answer. Here's the shift in plain terms.

Read post

Apr 12, 2026

#geo #intro

Hello, answer engines

Why we started First Answer, and what GEO actually means when you strip out the hype.

Read post