Rodrigo Beckmann

Rodrigo Beckmann is a GEO and AEO specialist and co-founder of First Answer. He helps B2B brands get found, cited, and recommended in answers from AI systems like ChatGPT, Gemini, and Perplexity.

GEO is the optimization of a brand’s presence in generative AI engines. Instead of ranking links, the goal is to get models like ChatGPT, Gemini, and Perplexity to cite and recommend the brand in their answers.

SEO optimizes a page to rank in traditional search. AEO (Answer Engine Optimization) optimizes to be the direct answer to a question. GEO focuses on being cited and recommended by generative AI models. The three complement each other.

To appear in ChatGPT, your brand needs content structured for extraction, citable sources, and consistent presence across the sites the model uses as references. That is the GEO work we monitor and optimize at First Answer.

You measure it by tracking how often and in what position your brand is cited in AI answers, compared to competitors, across a set of relevant questions. First Answer monitors this continuously.

Usually because the content is not structured for extraction, sources are inconsistent, or models find no trustworthy evidence about the brand. An AI presence audit identifies the cause.

GEO is a recent discipline in Brazil. Rodrigo Beckmann works in the field as co-founder of First Answer, a Brazilian platform dedicated to monitoring and optimizing B2B brand visibility in AI systems.

An audit maps how AI models answer questions in your market, where your brand appears (or does not), which sources influence those answers, and what to adjust to gain visibility.