Category
GEO
Generative Engine Optimization: how AI systems choose which brands and sources to cite, and what a brand needs to do to be among them.
GEO is the work of getting a brand found, cited and recommended in answers from AI systems such as ChatGPT, Gemini, Perplexity and Google's AI answers. The term comes from a paper by researchers at Princeton and IIT Delhi, published in November 2023. For Google, optimizing for AI search is still SEO; what changes is the target, the weight of third-party sources and the way you measure.
GEO
What is GEO (Generative Engine Optimization): definition, origin and what changes from SEO
GEO is the work of getting a brand cited and recommended in AI answers. Where the term came from, what Google says about it and what actually changes from SEO.
GEO
GEO specialist in Brazil: how to tell who can measure what AI recommends
Seven verifiable criteria for choosing a GEO specialist in Brazil, questions to ask before hiring, and the red flags of people who only self-proclaim.
GEO
Why citations are the new backlinks
Backlinks moved the ranking. Citations move the answer. Here's the shift in plain terms.
GEO
Hello, answer engines
Why we started First Answer, and what GEO actually means when you strip out the hype.