Rodrigo Beckmann

Category

News

What changes in search and AI, read by someone who measures how brands show up in AI answers.

China published the first GEO standard: what it demands from anyone selling AI visibility

Five Chinese standards define how to measure, price and contract GEO, and what is off-limits. They are voluntary and vendor-written, but they work as a contract checklist for any buyer.

Google made AI answer links bigger and started picking who gets them

AI Mode and AI Overviews got more visible links, a section for official sites and clickable creator names. More links don't mean more clicks, and Google still won't show the clicks.

Google Search Profiles: the signal that authorship is now a Search strategy

Google launched Search Profiles — a dedicated space where creators and publishers shape how they appear in Search and Discover. What changes, who's in, and why it's really about originality.

Google admitted it: you can now measure your visibility in AI answers

Search Console added a dedicated generative AI report — AI Overviews, AI Mode and Discover. What it shows, what it hides, and how to use it without fooling yourself.