Topic
Google AI
What Google changes in AI search (AI Overviews, AI Mode, Search Console, Search Profiles) and what it does to the way you measure.
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News
Google made AI answer links bigger and started picking who gets them
AI Mode and AI Overviews got more visible links, a section for official sites and clickable creator names. More links don't mean more clicks, and Google still won't show the clicks.
News
Google Search Profiles: the signal that authorship is now a Search strategy
Google launched Search Profiles — a dedicated space where creators and publishers shape how they appear in Search and Discover. What changes, who's in, and why it's really about originality.
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Google admitted it: you can now measure your visibility in AI answers
Search Console added a dedicated generative AI report — AI Overviews, AI Mode and Discover. What it shows, what it hides, and how to use it without fooling yourself.