Topic
Measuring AI visibility
How to measure a brand's presence in AI answers. According to study FA-MET-01, 100 to 200 runs show whether a market is concentrated and who leads it, and 1,000 runs measure each brand within ±3.1 percentage points. FA-MET-02 showed that, with the same question, 12 of the 15 most relevant brands change significantly between the API and the ChatGPT interface.
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GEO
How to measure a brand's visibility in AI answers: the method, step by step
Measuring AI visibility means counting how often a brand shows up across hundreds of answers. Which questions to ask, in which environment, how many times, and how to read the margin of error.Guides and explainers
Studies and data
How to Measure What an AI Recommends One question to an AI is a sample, not a portrait. With 1,000 runs, each brand’s presence is measured with a margin of at most ±3.1 percentage points. API or Interface: That Is the Question Same question, same search tool: of the 15 most relevant brands, 12 differ significantly between the API and the ChatGPT interface.
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