Topic

GEO fundamentals

GEO is the work of getting a brand found, cited and recommended in answers from AI systems such as ChatGPT, Gemini, Perplexity and Google's AI answers. The term comes from a paper by researchers at Princeton and IIT Delhi, published in November 2023. This topic covers the definition, the origin and what changes from SEO.

Updated 13 Nov 2026 · 2 pieces

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GEO

What is GEO (Generative Engine Optimization): definition, origin and what changes from SEO

GEO is the work of getting a brand cited and recommended in AI answers. Where the term came from, what Google says about it and what actually changes from SEO. 27 Oct 2026

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13 Nov 2026

GEO

AI search optimization glossary: 36 GEO, AEO and AI visibility terms, explained

GEO, AEO, LLMO, query fan-out, grounding, RAG, citation, mention, share of voice, llms.txt, GPTBot: 36 AI search optimization terms, each with a short definition and its source.