Rodrigo Beckmann

About

About Rodrigo Beckmann

Rodrigo Beckmann is a GEO (Generative Engine Optimization) specialist and the co-founder and CTO of First Answer, a Brazilian platform that monitors how brands appear in answers from AI systems.

Rodrigo helps brands get found, cited, and recommended by AI systems. He is self-taught: he built his GEO expertise in practice, optimizing brand presence across models like ChatGPT, Gemini, Perplexity, Claude, and Grok.

Today he applies that work at First Answer, combining continuous monitoring, AI presence audits, and content optimized for extraction. He writes about GEO and AI search on the blog.

How he works

Rodrigo starts with measurement. Before recommending any change, he measures how AI systems answer about a market, with enough volume to tell a pattern from chance. In the study How to Measure What an AI Recommends, 7,000 runs on ChatGPT showed that 1,000 are enough to measure each brand’s presence with a margin of at most ±3.1 percentage points.

He also accounts for where the answer happens. In API or Interface: That Is the Question, he showed that 12 of the 15 most relevant brands differ significantly between the API and the ChatGPT interface.

Every week he publishes indices on the sources AI systems cite, with a fixed rule for calling a change real, and records when a change has no known explanation. The studies are published with open methodology, sample size and stated limits, and are collected under Research.

In the media

Podcasts, talks and videos

Appearances on podcasts, panels and events, with what was discussed in each.

CRO Talks #008 cover, GEO vs SEO, with Taciana Serafim, Lucian Fialho, Johanna Goulart and Rodrigo Beckmann

Podcast · Métricas Boss · · 38 min

GEO vs SEO: how to get your brand recommended by ChatGPT, Gemini and Claude

A conversation about the shift from SEO to GEO: the technical issues that make a site invisible to AI crawlers (and how Markdown and Schema.org fix them), how to measure visibility in zero-click search, and the weight of comparative content and brand reputation in LLM recommendations. Includes the Afya case: 220% more visibility in AI in 8 months. In Portuguese.

With Johanna Goulart, co-founder of First Answer. Hosted by Taciana Serafim and Lucian Fialho.

  • SEO → GEO
  • AI crawlers
  • Zero-click search
  • Schema.org and Markdown
  • Comparison lists
  • Brand reputation
  • Afya case
Watch on YouTube ↗

Areas of expertise

  • GEO (Generative Engine Optimization)
  • AEO (Answer Engine Optimization)
  • Otimização para mecanismos de IA generativa
  • Monitoramento de visibilidade de marca em IA
  • Search Engine Optimization (SEO)
  • Visibilidade de marca em ChatGPT, Gemini e Perplexity