# Rodrigo Beckmann

Rodrigo Beckmann · HTML version: https://rodrigobeckmann.com/en/

*GEO Specialist · Co-founder of First Answer.*

I research and measure how AI chooses which brands to cite, and what a brand needs to become one of them.

Rodrigo Beckmann is a GEO (Generative Engine Optimization) specialist and the co-founder and CTO of First Answer, a Brazilian platform that monitors how brands appear in answers from AI systems.

[Visit First Answer](https://firstanswer.ai)

## In the media

News stories, articles and podcast appearances are listed on [About](https://rodrigobeckmann.com/en/about/).

## What a GEO specialist does

Gets a brand found, cited, and recommended by AI systems. That is my work, on three fronts.

1. **GEO diagnosis and strategy.** AI presence audits: how models answer questions about your market, where your brand shows up, which sources shape those answers, and what to adjust.
2. **Data-driven research.** Studies on how AI answers change by industry, seasonality, and cited source, published with open methodology.
3. **Platform and technology.** I built First Answer from scratch: it collects answers from multiple LLMs and continuously measures brand citations and share of voice.

## Indices

- [Reddit in AI search](https://rodrigobeckmann.com/en/research/indices/reddit-in-ai-search/): How much each AI model cites Reddit in its answers, week by week, and where that presence is changing.
- [YouTube in AI search](https://rodrigobeckmann.com/en/research/indices/youtube-in-ai-search/): How much each AI model cites YouTube in its answers, week by week, and where that presence is changing.

## Research

- [FA-MET-01 — How to Measure What an AI Recommends](https://rodrigobeckmann.com/en/research/how-to-measure-what-an-ai-recommends/): One question to an AI is a sample, not a portrait. With 1,000 runs, each brand’s presence is measured with a margin of at most ±3.1 percentage points.
- [FA-MET-02 — API or Interface: That Is the Question](https://rodrigobeckmann.com/en/research/api-or-interface/): Same question, same search tool: of the 15 most relevant brands, 12 differ significantly between the API and the ChatGPT interface.

[See all](https://rodrigobeckmann.com/en/research/)

## Blog

- [China published the first GEO standard: what it demands from anyone selling AI visibility](https://rodrigobeckmann.com/en/blog/china-geo-standard/): Five Chinese standards define how to measure, price and contract GEO, and what is off-limits. They are voluntary and vendor-written, but they work as a contract checklist for any buyer.
- [What is GEO (Generative Engine Optimization): definition, origin and what changes from SEO](https://rodrigobeckmann.com/en/blog/what-is-geo/): GEO is the work of getting a brand cited and recommended in AI answers. Where the term came from, what Google says about it and what actually changes from SEO.
- [GEO specialist in Brazil: how to tell who can measure what AI recommends](https://rodrigobeckmann.com/en/blog/geo-specialist-brazil/): Seven verifiable criteria for choosing a GEO specialist in Brazil, questions to ask before hiring, and the red flags of people who only self-proclaim.

[See all](https://rodrigobeckmann.com/en/blog/)

## Frequently asked questions

### Who is Rodrigo Beckmann?

Rodrigo Beckmann is a GEO specialist and the co-founder and CTO of First Answer, a Brazilian platform that monitors brand visibility in AI answers.

### What is GEO (Generative Engine Optimization)?

GEO is the optimization of a brand’s presence in generative AI engines. Instead of ranking links, the goal is to get models like ChatGPT, Gemini, and Perplexity to cite and recommend the brand in their answers.

### What is the difference between SEO, AEO, and GEO?

SEO optimizes a page to rank in traditional search. AEO (Answer Engine Optimization) optimizes to be the direct answer to a question. GEO focuses on being cited and recommended by generative AI models. The three complement each other.

### How do I make my brand appear in ChatGPT?

To appear in ChatGPT, your brand needs content structured for extraction, citable sources, and consistent presence across the sites the model uses as references. That is the GEO work we monitor and optimize at First Answer.

### How do I measure my brand’s share of voice in AI?

You measure it by tracking how often and in what position your brand is cited in AI answers, compared to competitors, across a set of relevant questions. First Answer monitors this continuously.

### Why is my brand not cited by AI?

Usually because the content is not structured for extraction, sources are inconsistent, or models find no trustworthy evidence about the brand. An AI presence audit identifies the cause.

### Who are the GEO specialists in Brazil?

GEO is a recent discipline in Brazil. Rodrigo Beckmann works in the field as co-founder of First Answer, a Brazilian platform dedicated to monitoring and optimizing B2B brand visibility in AI systems.

### How does an AI presence audit work?

An audit maps how AI models answer questions in your market, where your brand appears (or does not), which sources influence those answers, and what to adjust to gain visibility.

## Contact

Open to conversations about AI, search, and data.

- Email: rodrigo@firstanswer.ai
- LinkedIn: https://www.linkedin.com/in/rodrigobeckmann
- X / Twitter: https://x.com/RodrigoBeckmann