# About Rodrigo Beckmann

Rodrigo Beckmann · HTML version: https://rodrigobeckmann.com/en/about/

Rodrigo Beckmann is a GEO (Generative Engine Optimization) specialist and the co-founder and CTO of First Answer, a Brazilian platform that monitors how brands appear in answers from AI systems.

Rodrigo helps brands get found, cited, and recommended by AI systems. He is self-taught: he built his GEO expertise in practice, optimizing brand presence across models like ChatGPT, Gemini, Perplexity, Claude, and Grok.

Today he applies that work at [First Answer](https://firstanswer.ai), combining continuous monitoring, AI presence audits, and content optimized for extraction. He writes about GEO and AI search on the [blog](https://rodrigobeckmann.com/en/blog).

## Fact sheet

- **Name:** Rodrigo Beckmann
- **Specialty:** GEO · brand visibility in AI
- **Role:** CTO and co-founder
- **Company:** [First Answer](https://firstanswer.ai)
- **Areas:** Generative AI, search, GEO, data engineering
- **Languages:** Portuguese, English
- **Profiles:** [LinkedIn](https://www.linkedin.com/in/rodrigobeckmann), [X](https://x.com/RodrigoBeckmann)

## How he works

Rodrigo starts with measurement. Before recommending any change, he measures how AI systems answer about a market, with enough volume to tell a pattern from chance. In the study [How to Measure What an AI Recommends](https://rodrigobeckmann.com/en/research/how-to-measure-what-an-ai-recommends), 7,000 runs on ChatGPT showed that 1,000 are enough to measure each brand’s presence with a margin of at most ±3.1 percentage points.

He also accounts for where the answer happens. In [API or Interface: That Is the Question](https://rodrigobeckmann.com/en/research/api-or-interface), he showed that 12 of the 15 most relevant brands differ significantly between the API and the ChatGPT interface.

Every week he publishes [indices](https://rodrigobeckmann.com/en/research/indices/) on the sources AI systems cite, with a fixed rule for calling a change real, and records when a change has no known explanation. The studies are published with open methodology, sample size and stated limits, and are collected under [Research](https://rodrigobeckmann.com/en/research).

## In the media

- [First Answer, startup de otimização para busca de IA, capta pré-seed de R$ 400 mil](https://revistapegn.globo.com/startups/noticia/2026/05/first-answer-startup-de-otimizacao-para-busca-de-ia-capta-pre-seed-de-r-400-mil.ghtml) — Pequenas Empresas & Grandes Negócios, May 2026 · News story (in Portuguese)
- [AI Visibility: what it is and why it matters now](https://swisscognitive.com/posts/ai-visibility-what-it-is-and-why-it-matters-now) — SwissCognitive · Article
- [Disputa pela atenção do consumidor mudou](https://www.baguete.com.br/noticias/disputa-pela-atencao-do-consumidor-mudou) — Baguete, Jul 2026 · Opinion piece (in Portuguese)
- [A nova era do marketing: a importância da visibilidade em inteligência artificial](https://portalnovarejo.com.br/noticias/a-nova-era-do-marketing-a-importancia-da-visibilidade-em-inteligencia-artificial) — Portal No Varejo
- [Como fazer minha empresa aparecer no ChatGPT (e nas outras IAs)](https://crobrasil.com.br/como-fazer-minha-empresa-aparecer-no-chatgpt/) — CRO Brasil, Oct 2026 · CRO Talks podcast #008 and article (in Portuguese)
- [Migração de buscas para inteligência artificial impulsiona nova disputa por relevância corporativa](https://brasilinovador.com.br/migracao-de-buscas-para-inteligencia-artificial-impulsiona-nova-disputa-por-relevancia-corporativa/) — Brasil Inovador, Oct 2026 · News story (in Portuguese)
- [Visibilidade em IA: o caminho para o sucesso da empresa](https://maikon.biz/visibilidade-em-ia/) — Maikon.biz, Dec 2025 · Guest article (in Portuguese)

## Podcasts, talks and videos

Appearances on podcasts, panels and events, with what was discussed in each.

### GEO vs SEO: how to get your brand recommended by ChatGPT, Gemini and Claude

Podcast · Métricas Boss · 13 Oct 2026 · 38 min

A conversation about the shift from SEO to GEO: the technical issues that make a site invisible to AI crawlers (and how Markdown and Schema.org fix them), how to measure visibility in zero-click search, and the weight of comparative content and brand reputation in LLM recommendations. Includes the Afya case: 220% more visibility in AI in 8 months. In Portuguese.

With Johanna Goulart, co-founder of First Answer. Hosted by Taciana Serafim and Lucian Fialho.

Topics: SEO → GEO, AI crawlers, Zero-click search, Schema.org and Markdown, Comparison lists, Brand reputation, Afya case.

[Watch on YouTube](https://www.youtube.com/watch?v=9YmjlzodCpA)

## Areas of expertise

- GEO (Generative Engine Optimization)
- AEO (Answer Engine Optimization)
- Otimização para mecanismos de IA generativa
- Monitoramento de visibilidade de marca em IA
- Search Engine Optimization (SEO)
- Visibilidade de marca em ChatGPT, Gemini e Perplexity